He received his B.A. in Public Relations and Advertising (2018), M.A. in Communication and Media Studies (2020), and Ph.D. in Communication and Media Studies (2025) from Eastern Mediterranean University. He has taught undergraduate courses such as Reputation Management, Creative Advertising, Digital Public Relations, Neuromarketing, Digital Media Marketing, and Community Service Practices, in both English and Turkish. His research focuses on intergenerational communication, technology-mediated interpersonal interactions, public relations and advertising. Dr. İyici’s work has been published in international peer-reviewed journals, including SSCI-indexed journals and he has presented his research at international conferences. Currently, he works as a full-time instructor at ARUCAD University, Faculty of Communication, Department of New Media and Communication.